We understand and adhere to the American Bar Association’s Model Rules regarding marketing and advertising.
We focus on creating captivating content for law firms. It’s our top priority to ensure the content we craft for you abides by ABA guidelines. You can rest easy knowing that we understand these guidelines.
While working with various content creation agencies, we have noticed egregious errors in judgment regarding these rules.
For example, you won’t see these errors in our content:
- “The best criminal defense lawyer…”
- “Attorney John Doe, specializing in medical malpractice cases…”
- “Guaranteed to win your case…”
- “A 100% recovery rate…”
We know how the Model Rules impact advertising and communications, and we abide by these rules.
The Importance of Abiding by ABA Rules
Competition for clients is intense. We get it. However, bending the ABA Model Rules on advertising and marketing is never the answer. Your content needs to be honest and never walk the line between the truth and deception.
Lawyers understand the importance and power of words. So do our writers. There is a significant difference betwen the following statements:
- “We are the best personal injury firm in Denver.”
- “Doe and Smith, LLP were a tremendous help to me during my personal injury case, I can honesly say they are the best personal injury law firm in Denver – Sara P.”
- “Doe and Smith will win your criminal appeal.”
- “A criminal defense lawyer knowledgeable about similar cases who is experienced in San Diego courts is best situated to help your appeal.”
- “Attorney Jane Doe specializes in Texas bicycle accidents.”
- “Jane Doe is a personal injury lawyer who has over 15 years of experience fighting for Texans’ rights in personal injury cases, including numerous claims involving bicycle accidents in Austin.”
- “We have a 100% recovery rate.”
- “We have full faith in the success of every case we accept. This is why we offer contingency fee plans to our clients. You only pay once we recover.”
- “We’ll recover the full amount of damages you want.”
- “We’ll fight to recover the damages you deserve.”
Cut Straight to the Chase
We need to know certain information, such as your desired tone and your achievements. We want to highlight the ways your firm is uniquely serving your target audience. We take pride in customizing each project based on your target market and the distinct qualities that make your organization shine.
However, we thoroughly understand the intricacies of writing content for law firms, so we don’t need you to hold our hand and explain the basics.
Tell us you need a 1,500 word article on large truck accidents in Memphis, Tennessee, and we will run with that statement. We understand your audience is vastly different from the business law firm in Nashville that wants a 1,000 word article on breach of contract.
Tired of screening your content for entry-level mistakes that can run your firm afoul of the ABA and your target audience? Reach out to Amicus Digital.
Amicus Digital 