Content Strategy

Legal content strategy is the detailed plan to implement legal content online to attract your target audience. Creating content without a strategy is similar to throwing darts blindfolded. Something will probably stick eventually, but your efforts could be guided much more efficiently.

Content strategy consists of determining:

  • Content types
  • Content length
  • Content pillars
  • Content calendars
  • Targeted SEO keywords
  • Targeted geolocators

There are a few ways we typically handle strategy:

  1. Our clients create the strategy, and we provide the content.
  2. We handle content strategy, and our clients create the content.
  3. We provide both the strategy and the tightly-tailored content.

Whether you want us to create your strategy, your content, or both, we’re ready to formulate the legal marketing plan that works for you.

Ready to discuss your legal content strategy needs? Send us a message.